SOFT SAVING: GEN Z’S SHIFT TOWARD PRESENT HAPPINESS

Soft Saving: Gen Z’s Shift Toward Present Happiness

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, monetary success followed an acquainted pattern: earn continuously, save strongly, buy a home, and plan for retired life. Yet Gen Z is approaching cash with a fresh viewpoint. Rather than focusing only on long-lasting buildup, this generation is prioritizing balance, well-being, and d

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